Digital Brand Marketing
Your Digital Brand Marketing Foundations
Social Media (The Big 3)
Instagram is a popular social media platform primarily focused on visual content sharing, allowing users to post photos and videos. For real estate agents, Instagram serves as a powerful tool to showcase property listings through visually appealing images and engaging videos. Agents can leverage the platform to build their brand, connect with existing and potential clients, and create a visually compelling portfolio that highlights their expertise in the real estate market. Utilizing features like Instagram Stories, real estate agents can provide behind-the-scenes looks, virtual property tours, and valuable insights, fostering a more personal and interactive connection with their audience.
Did you know? You can leverage Compass AI to create a content plan, including the development of captions and hashtags!
Goal: Post consistently and with intention! Be genuine and don’t only post Real Estate content to avoid your followers from being fatigued and unfollowing you. Also, engage with the content around you! Spend at least 10 minutes a day engaging with other posts, stories and reels.
Post Recommendations: Consistency is most important but it is recommended to post on your feed 3-4x a week & post 4 stories a week to continue engagement.
Facebook is a widely used social media platform for connecting and sharing content. Real estate agents utilize it as a robust marketing tool, crafting targeted brand and listing ads to reach potential clients based on demographics and interests. Engaging content like virtual tours and neighborhood highlights helps agents showcase expertise and attract leads. Facebook's analytics offer valuable insights, enabling agents to refine their strategies for maximum impact and conversion.
Did you know? Facebook Groups are a great way to get integrated into your community and find connection and referrals! Make it natural and not a sales pitch every time you post.
Goal: Facebook is a little bit different than the landscape of Instagram, it’s more about information and community than beautiful photography so take that approach when posting. Don’t just post the same thing you posted to Instagram. Post informational content about your farming areas and share your local happenings!
Post Recommendations: Similar to Instagram consistency is important! Post 3-4x a week, feel free to post your Instagram stories over to. your facebook stories to engage with a different audience.
Interested in learning more or about a different platform?
Email agentexperience@compass.com
LinkedIn is a powerful business social media platform that facilitates connections with industry professionals while offering a curated feed of high-quality content and information.
Did you know? Feed posts that are shorter (150 characters or fewer) tend to perform the best.
Goal: This is your digital business card, LinkedIn is a great way to position yourself as a market expert along with showcasing some of the greatest things your area has to offer. Intrigue your connections with great articles (with you summarized insights), and industry trends to share. It’s also just as important to engage with others on LinkedIn, if you aren’t someone that posts ensure that you are at least commenting, liking and sharing others content.
Post Recommendations: 2-3x a week. Consistently engage with others on LinkedIn even if you are not a poster. Similar to Facebook, you can find groups within your niche to network and engage with.
Digital Ads
Compass
Digital Ads
Stay top of mind with your contacts and grow your sphere of influence with a personalized brand ad on Facebook and Instagram. Watch a step-by-step video that will help guide you through how to set up a digital ad here.
Did you know? You can now run Compass Digital Ads from your own Facebook and Instagram pages.
Goal: Promote your brand on up to ~8,000 screens for every $100 spent.
Pricing: Starting at $10/day
Run Time: 1-week minimum recommended
LeadGen Lab
Google Display Ads
Subscribe to a monthly package used to promote your brand, building both brand awareness and client retention. These ads appear on a network of Google websites.
Goal: Target the residents of up to 3 neighborhoods or cities through banner advertising. Reach up to an estimated 400,000 users with an estimated 800 site visits.
Pricing: Starting at $375/month
Run Time: 1-month minimum
Adwerx
Social and Display Ads
Promote your brand to people you already know or target local people in your market. These ads appear on a network of Google websites and Facebook.
Goal: Reach 10,000+ on average per month through social and display advertising.
Pricing: Starting at $99/month
Run Time: 1-month minimum
Search Engine Optimization (SEO)
Google My Business
Google is the #1 search engine and 90% of home searches start online. Your business should have a Google My Business page to showcase your reviews, services and important links. This is the easiest way for clients to view the summary of your business and could be a deciding factor when choosing their agent. Linking your agent page or website also provides an extra boost to your SEO.
Did you know? Having a Google My Business helps you rank higher in local searches. It is a big ranking factor for search engines, especially Google.
Goal: Make sure your profile is 100% complete and up-to-date. Focus on review quality and velocity. Ask your happy clients to leave you a google review, it isn’t tacky if you provided top notch service then the will be happy to help you.
Pro-tip: Before uploading your images, rename them with keywords and geo-tags to boost your SEO! Need to get your reviews up? Consider sending a bulk message to your past clients linking them to your Google My Business page and ask for a review for a $5 coffee card.
Compass Agent Page
Compass Agent pages are something you automatically receive when becoming an agent here. It’s a leg up as you have the power of the #1 visited broker website’s SEO. Your Compass agent page is a 360 view on your business be sure to keep it up to date with your press features, social links, accolades and a stellar bio!
Did you know? You can use your spotlights to link to whatever you would like? Have a neighborhood guide or informational video on your business you’d like to spotlight? Use a stunning photo and brief description to encourage potential clients to learn more.
Goal: Create a comprehensive digital business card that encompasses your work. Tell the story of who you are and what your specialty in Real Estate is. First impressions are everything and this might be the first time someone is researching potential agents.
Pro-tip: Link all your possible digital pages (social media, website, press features, blogs, etc.) to your agent page, this increases your SEO on all those pages, a tactic called backlinking.
Personal Websites
A personal website can help enhance your SEO and with the right structure, keywords, photos and information you can also create quite the lead generation machine from a website. It is an expensive investment to do it right. A personal website is not right for every business so before investing your time and energy in this ensure you have your google my business and compass agent page fully set up. If those two platforms are not fulfilling the goals you have set for when it comes to your online presence then start to think what a website can add.
Did you know? Starting at $99/month
Goal: Reach 10,000+ on average per month through social and display advertising.
Run Time: 1-month minimum