Compass Private Exclusives
Sell your listing, keep your client’s privacy.
Listing your client’s home as a Private Exclusive allows you to control what information is shared about your listing while still getting exposure to the top agents at Compass.
What to expect
A Compass Private Exclusive, also known as an “office exclusive listing,” is an off-market home that can be shared directly with your colleagues and 1:1 with buyers.
Discretion
Privacy is the ultimate commodity with private exclusives.
Flexibility
Decide when to share details about your listing, including price, more broadly on your client’s timeline.
Quality
Retain exposure to Compass agents, including premium placement on compass.com
Value
Get the best offer by testing the market privately to gather key insights without the listing getting stale.
Reasons your clients might prefer a Private Exclusive:
New job or relocation
Family changes like marriage or divorce
Evolving financial circumstances
Health issues
Valuable belongings like art or furniture
Opposition to holding open houses
“My clients and I tested an aggressive price as a Private Exclusive on Compass. Another agent brought buyers to see the home and they submitted a full price, all cash offer within days. My clients said this was the easiest, no hassle sale they’ve experienced!”
David S & Victoria H, Agents
How to market your Private Exclusive
Step-by-step instructions on how to make the most of your Private Exclusive.
Agree on a listing price and goal sales price that agent and seller are thrilled with if achieved at this stage.
Sign all listing contracts and paperwork including any Private Exclusive waivers.
Launch listing on compass.com as a Private Exclusive. Need help creating your Private Exclusive? Watch this Compass Academy Tutorial here.
Use the hidden price feature to hide the list price in this stage, however, set a “reserve price” – to be disclosed when agents or clients inquire about pricing. In addition, any preferred and required terms will be discussed and also disclosed (for example, desired settlement date). During this time here is what you can and can’t do as an agent:
Private Exclusives will automatically be made public after the exclusive end date set in listing editor. To view the exclusive end date, go to Business Tracker > My listings > select the listing > listing details - look for 'exclusive end date*' under listing information.
Do –
Email to individual clients and add into their Private Collections
Post on Workplace (exposure to top agents at Compass)
Email blast other Compass agents
Hold a preview or feedback tour with Compass agents that is NOT advertised publicly!
Discuss during our Compass office sales meetings
Show the property
Don’t –
Post on social media
Email blast consumers
Place in a Public Collection
Place a sign at the property
Business Benefits of using Private Exclusives
Test the price
Test the price using the hidden price feature. If you do not receive positive feedback on the price, you can lower it before going public!
Learn from reality
Discover any flaws or challenges the property has and address through Compass Concierge before taking the listing live.
Generate buzz
Start to generate buzz and interest in your client’s home and generate a sense of FOMO (Fear Of Missing Out) among buyers!
Use your time wisely
Leverage the time as you are getting the home ready or when you are early in the process to start to work on the listing and do more than any other agent can do!
Resources for Private Exclusive listings
Compass Academy Course: How to create your Private Exclusive
Learn how easy it is to create a private exclusive using Listing Editor so you can build enthusiasm, increase exposure, and create buzz for your listings.
Compass Academy Course: How to create a saved search for Private Exclusives
You can clearly differentiate your value to buyers by maximizing their search through Private Exclusives. Creating a Saved Search will help you save time and easily stay on top of this inventory.
Private Exclusives One-Sheet
Download, print, or bookmark this great resource that speaks to using the Private Exclusive / Office Exclusive strategy with your listing.
FAQs
Q: What’s the difference between a Compass Coming Soon and a Compass Private Exclusive?
A: Compass Coming Soon: listings agents intend to put on the MLS
Private Exclusive: listings agents do not intend to put on the MLS (off-market)
Q: I am not clear on when it is okay to share a Private Exclusive. Is sharing with our clients the same as sharing with the public? I thought we can only share with Compass agents if it is exclusive and not on MLS yet. Please clarify.
A: NAR’s Clear Cooperation Policy was passed in November 2019 and implemented in most markets on 5/1/2020. It impacted our inventory program in two ways:
Private Exclusive listings can’t be marketed publicly in any way, outside of sharing with other Compass agents within their region and 1:1 with interested buyer clients.
Coming Soon listings must be added to the MLS within one business day of publicly marketing the listing, either in the MLS’ Coming Soon status or as an active listing.
Once a listing is publicly marketed, the clock starts on the one business day requirement to add listings to a MLS. These changes will apply to all Realtor-owned MLSs, and MLS' are responsible for setting their own detailed rules.
Q: Can we share Private Exclusives with any Compass agent nationally? Or just those within our office or with the same broker ID?
A: According to the Clear Cooperation Policy you may share Private Exclusives with agents who are associated with your regional brokerage.